Twitter tips: What are hashtags? Why use them?

Twitter tips: What are hashtags? Why use them?

June 17, 2014 | Member only

The main purpose of a hashtag is to highlight a key point or theme in a tweet. It also helps organize tweets.

hashtag

Creating a Hashtag

When trying to think of a hashtag, think of CCP: Clear, Concise, and Powerful.

Hashtags should be clear and relevant to the tweet. Keep in mind that the words or phrases used in the hashtag can be used to help users find the tweet. So, it is most helpful if it is relevant to the purpose of the message being shared.

Keep it concise! Since tweets are limited to 140 characters or less, it is safe to say that users are accustomed to scrolling through them quickly. Unscrambling long, complicated hashtags takes more time than necessary.

Finally, make it powerful. Hashtags can make or break a tweet. A good hashtag could lead to retweets and conversation starters, ultimately boosting publicity.

Hashtags for different purposes

Fun hashtags can help catch a follower's eye, but there is such a thing as over doing it. Tweets are best off with only one or two hashtags. It keeps it simple and to the point.

Keep in mind when using hashtags for the purpose of gaining followers, Try to incorporate trending hashtags, displayed on the Twitter homepage. Then, the tweets will appear when users search the hashtag.

Hashtags also have their place in advertising. Maybe a company or business has a hashtag that followers are encouraged to tweet. That hashtag could simply be the company name, or maybe a slogan. It becomes recognizable.

So, here is the breakdown fun hashtags are great for catching followers' attention, and trending hashtags are the way to become more discoverable. They are also a simple way to advertise.

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